Summary information about the WINE PRAGUE 2026 trade fair can be found in the trade fair prospectus for exhibitors.

Wine Prague is the most important international B2B wine event in the Czech Republic, focused on trade, presentation, and the development of new business relationships.

We provide:

• Exhibition space for wineries, including all necessary equipment and professional glassware service
• Preparation and logistics for pre-shipped wine samples
• Dedicated presentation areas for appellations or entire Consortia, including full equipment and glassware service
• Masterclasses and guided tastings during the event for wineries, Consortia, or appellations, including full visitor management (selection and invitation of relevant professionals and trade contacts according to client requirements)
• Promotion of participating wineries and Consortia on the event website, via visitor mailings, on social media, and in a dedicated Wine Prague feature in WINE & Degustation magazine

Your activities at the WINE Prague Iinternational Wine Fair can be combined with advertising and PR campaigns across WINE & Degustation magazine, website, and mailing channels - enhancing brand awareness and attractiveness, ensuring well-prepared participants, and extending the impact to end customers and private clients who ultimately purchase the wines and are a key part of the success of these commercial activities.

Please do not hesitate to contact us for a tailored offer.

Why consider investment in the Czech Wine Market?

• Strong and growing purchasing power
  The Czech Republic combines a stable economy with a steadily growing segment of affluent consumers who are willing to spend on premium wines, gastronomy, and wine-related experiences.
• High consumption with increasing premiumisation
  Wine consumption remains consistently strong, with a clear and ongoing shift from volume to quality. Consumers are increasingly seeking origin, authenticity, and premium positioning.
• Import-driven market with openness to new producers
  The Czech market relies significantly on imported wines (70 to 75%) creating continuous opportunities for new wineries, appellations, and brands to enter and establish a presence.
• Sophisticated and well-educated consumers
  Thanks to the influence of organizations such as WSET and a strong sommelier culture, the market is highly knowledgeable and receptive to structured presentations, masterclasses, and educational activities.
• Strong HORECA and sommelier influence
  Sommeliers and premium restaurants play a key role in shaping demand and building brand reputation. Success in the on-trade segment typically translates into strong brand recognition among private clients.
• Strategic location in Central Europe
  The Czech Republic serves as an excellent gateway to neighbouring markets such as Slovakia, Austria, and Poland, offering additional regional expansion potential.
• Highly targeted and efficient marketing opportunities
  Compared to larger markets, the Czech Republic allows for highly focused and cost-effective campaigns with direct access to key decision-makers—importers, distributors, sommeliers, and premium end customers.
• Proven effectiveness of combined B2B & B2C strategies
  Integrated campaigns combining trade events, media exposure, and consumer-facing activities deliver measurable results—building both distribution and brand awareness simultaneously.
• Strong culture of wine events and personal interaction
  Professional tastings, trade fairs, and educational events are essential tools in this market. Personal contact and direct experience with wines significantly accelerate business development.
• High ROI potential in a less saturated market
  Compared to traditional Western European markets, competition for attention is lower, allowing well-executed campaigns to achieve strong visibility and tangible business results.